Jeff Bradford – Internet search saving lives by giving women a true choice

This conversation was recorded prior to the Supreme Court’s Dobbs decision which overturned Roe v Wade.

Human Coalition President, Jeff Bradford, shares their vision for preventing abortion and restoring those hurt by it. Their unique outreach began as an internet search engine tool and has grown to pregnancy centers and more.

Bradford shares how Human Coalition’s research showed that less than two percent of women experiencing a problem pregnancy had made a firm decision for abortion, and determined to reach the vast majority who were searching, not for abortion per se, but for help with a difficult situation. The research also showed seventy-five percent of women who decide to abort have said they would prefer to parent but simply cannot overcome the obstacles to that path. Their vision is to provide a comprehensive rescue network for women and couples who need.

Bradford also answers the pro-abortion critics who are working to throttle internet search results which lead women to pregnancy centers rather than abortion businesses.

His story of child loss due to abortion has provided strong motivation for helping men find healing, and helping couples understand and heal the tremendous strain abortion can place on a marriage.

Church resources from Human Coalition include a church toolkit and video training for the Pro-life Pastor.

From his bio: Jeff Bradford serves as President of Human Coalition, where he channels his experience as a seasoned business leader to initiate and cultivate relationships with major and principal donors.

As former owner and CEO of Cross Media, Jeff built that company from 4 to 80 employees, and grew sales from $400K to over $14 million. He brings a breadth of knowledge about leadership development and sales cycle management. Most recently, Jeff was a managing partner of CGO Partners, a consulting firm focused on corporate growth.

After learning about Human Coalition (HuCo) in 2010, Jeff was so moved by how the organization verifiably saves preborn children from abortion, he began volunteering. He eventually left the business world to work with Human Coalition full time in 2012. Since then, he’s helped grow HuCo into one of the nation’s largest pro-life organizations.